Beyond Rent: Exploring Property Management
Property management is an ever-changing field that seems to evolve just when you think you have a solid grasp on it. That’s why it’s imperative to stay informed and pivot along with the industry. Rent Manager's Beyond Rent is a brand-new bi-weekly podcast full of the latest trends, technology, and best practices affecting property management today. Hear from true trailblazers and agents of change from all walks of the industry─experienced owners, policy makers, smart-home innovators, and senior-level Rent Manager representatives. Beyond Rent is hosted by Rent Manager’s own Joe Easton, a technology aficionado, seasoned networker, and seeker of conversations that go beyond the surface. New episodes of Beyond Rent will be available bi-weekly on all major podcast platforms
Beyond Rent: Exploring Property Management
Leaning into Community Identity: Branding Beyond the Building
Marketing a property is about building a brand that creates a unique community identity.
Lynnette Morgan, leasing professional with Rookwood Properties, joins the podcast to discuss what “community identity” means for apartment living; how a property’s location, architecture, and resident demographic shape its identity; and how to translate identity into marketing materials.
Lynnette further explores how resident events and community engagement reinforce identity over time, and the difference between branding a luxury high-rise like 1010 On The Rhine versus a quirky, vintage garden-style property. Finally, she provides advice for anyone attempting to rebrand a community with an outdated identity.
Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.
You can learn more about Lynnette Morgan on LinkedIn, and Rookwood Properties on the company’s website.
Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.
Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.